Publishers and advertisers become strategic partners in the marketing services relationship, holding hands from the beginning to the very end. Remember when you used to simply place their ad and then that was it? Those days are no longer. You might as well call your advertiser your new best friend, because if you are entering into a marketing program agreement with them, you will most definitely be spending significant amounts of time with them.
MassComm Solutions is providing outstanding services when it comes to Marketing. Marketing services is an opportunity for publishers to diversify revenue and move away from the legacy ad-centric model. In a day and age when print and ad revenues are declining, it important to diversify. Successful marketing services programs are have the potential to not only offset revenue, but to raise your bottom line overall.
Marketing services plays on publishers pre-existing strengths namely, good journalism, brand reputation, a focused and somewhat loyal community, audience databases and a diversity of channels.